When Relay decided to further develop sales of iTunes prepaid cards at their 1300 points of sale, they naturally turned to Euronet Ingevoucher to implement the best solution, providing improved visibility, ease of use and excellent merchandising of the POSA iTunes Cards.

With Relay and iTunes, Euronet adapted its systems to enable iTunes card activation. Euronet's challenge was to add this new functionality while enabling the sales of other POSA products, building on the powerful administration reporting and tools used daily by Relay and of course not changing the cashier user experience. In doing so Euronet was offering Relay -a long standing partner - a unique occasion to develop sales by adding new products, keep the exact same adminastration tools and most important: no modifications of the infrastructure used daily by thousands of Relay employees, thus avoiding costly trainings.

For this holiday season all Relay stores will offer the best music, applications and movies,... thanks to Ingevoucher who implemented a state of the art solution in a record time.